Dawn Richards


Dawn Richards has been a Management Consultant and Human Resources Professional in the public and private business sectors in Trinidad and Tobago for over 25 years.

Dawn is the CEO and Principal Consultant of DRA Consulting, a Management Consulting and Organizational Development firm that has been providing training and consulting solutions to public and private sector organizations in the areas pf Customer Care Transformation and Soft Skills e.g. Teambuilding, Human Interaction Technology and Leadership Development.

DRA Consulting is a Caribbean firm that designs exceptional customer experience solutions for small, medium and large organizations, so that they develop a reputation for great service.

Dawn leads a team of experienced and highly competent professionals in the execution of Customer Care Transformation interventions for numerous organizations including the Caribbean Confederation Of Credit Unions, well known Credit Unions in T&T and the Caribbean | The Unit Trust Corporation, TATIL and SAGICOR in Trinidad and Tobago.

In 2019, DRA Consulting started the Customer Service and Customer Experience Practitioners’ Group of Trinidad and Tobago (CuSPTT), dedicated to accelerating world class customer experience practices in T&T and the Caribbean. Dawn is the President of CuSPTT.

Dawn writes a popular weekly column on Customer Experience in one of Trinidad and Tobago’s daily newspapers and has been a keynote speaker on Service Excellence at international conferences.

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